Why Top-Producers Prefer Exclusive Life Insurance Leads
Exclusive life insurance leads have been the sales lead of choice for many top-producing insurance agents. However, lead vendors for the insurance industry are finding it increasingly difficult to provide exclusive leads and remain profitable in doing so. Once a vendor perfects a lead generation process to develop these valuable leads, the process becomes proprietary and is closely guarded against theft or being copied.
Exclusive leads are more valuable than any other type of lead because once an insurance agent purchases the lead, the lead vendor cannot sell that lead to any other agent, therefore making it an exclusive lead.
In contrast, most lead vendors, to remain profitable, will generate a lead and sell the same lead to 3, or as many as 8 other agents. Therefore, one lead generated by the vendor represents as many as 8 sales for that one single lead. An exclusive lead can only be sold once by the vendor which makes it more expensive for the agent.
Still, top-producing agents prefer exclusive leads to minimize competition for the sale. Increasing competition from other financial institutions like banks, stock brokers, credit unions, mortgage brokers, etc., have made the job of selling life insurance a much more difficult task. As a result, insurance agents are constantly looking for any competitive edge they can get.
Through internet lead generation tools and tactics, insurance agents are able to obtain leads within minutes of a prospect expressing interest in purchasing life insurance. Lead vendors many times create websites to educate internet browsers of the various uses and needs of having adequate life insurance coverage. Prospects expressing an actual desire to purchase will input personal information on these websites and request an insurance agent contact them. With sophisticated communication tools and automatic lead-capture websites, the days of selling life insurance door-to-door appear to be a thing of the past.
Some internet savvy agents are generating their own exclusive leads through direct email campaigns, banner ads, pop-ups, and pay-per-click advertising all designed to direct internet traffic to a lead capture website. For agents with the required knowledge or the willingness to purchase this expertise, this is a way of keeping lead generation in-house.
However, most agents still prefer to outsource lead generation to outside vendors who specialize in generating exclusive life insurance leads.
Filed Under exclusive leads |
Tagged With exclusive leads, insurance agents, internet lead, sales lead, selling life insurance
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